Post by account_disabled on Feb 12, 2024 8:36:58 GMT
Appearance in a media outlet This indicator includes those digital media in which the client has been named in relation to the message sent The final number will show us the number of media outlets in which we have appeared If we have appeared in the same medium but in two news items we will have two mentions Impact The impacts are the number of times the news has been viewed In communication it refers to the number of people to whom we have sent our news Impressions indicate the number of times a news item has been viewed Reach refers to the total number of people who have received the news These indicators are .
Impossible to obtain if they are not provided by the media outlet in which your press release appears so an estimate must be made For example the report that we attach in Cambodia Telemarketing Data Comunicae after each submission includes a calculation of the impact of the note based on data from each type of media that publishes it Repercussion The impact refers to the number of end users to whom the news may have reached including those who have not read it directly or ECO comes into play This is an analysis of the final impact of the note The amplification or ECO is obtained through the number of users to .
Whom the informative note reaches and based on the noise they generate through mentions If this index is high it means that the statement has had a great impact Engagement Engagement is the interaction of users with the news We have already talked about this factor before on the blog and there are formulas to calculate it In general terms it can be calculated thanks to the shares of the news as well as interactions on social networks retweets likes reactions etc The formula is the following Engagement formula Sum of total interactions reach or number of followers x The ideal is to have the reach of a publication but as we .