Who won CSR marketing

In a company there must be teamwork and creativity; Carrying out these actions with passion speaks well of the organization and its collaborators, who project this day after day inside and outside the company. To recognize these actions, there are awards that are given by experts in charge of honoring the passion of great brands. Since 2001, InformaBTL magazine has given a recognition called the InformaBTL Awards. These awards are granted to the best unconventional marketing and retail strategies, carried out by companies in Mexico; These are actions that impact the public, leaving an indelible mark. The InformaBTL Awards are sponsored by the advertising agency called Blackhawk Network México, Textiles Nissi, a company dedicated to clothing manufacturing, and Atelier Veintiseis, an agency that offers high-level event execution services.



Being recognized by these awards is an important achievement, since they are considered one of the most important hallmarks of marketing in Mexico. This 2019, the InformaBTL Awards held its 8th Ecuador Mobile Number List edition, which had seven categories, including: BTL Agency of the Year Promotion Agency of the Year Promo-Activation of the Year Direct Marketing of the year Retailer of the Year Event Marketing of the Year Social Responsibility Marketing of the Year Who won Social Responsibility Marketing 2019? The Social Responsibility Marketing category of the year stands out among all the categories, because this is the first time it appears in these important awards and in this edition. Cinépolis Foundation was the winner in this category, thus recognizing the work of its work team and its three guiding axes: 1. Prevention and visual health care: Thanks to this line of action, they have performed thousands of cataract operations, with the help of their Del Amor Nace la Sight program.







Education through cinema: Through its program called Cinemapark , the foundation has managed to show educational and multi-sensory programs to children and young people. Another of the programs of this guiding axis is Do It In Short Film , a contest aimed at young university students, with the aim of promoting the creation of content of Social relevance. Furthermore, another of the programs that makes up the guiding axis Education through cinema is the DH bus, which is an audiovisual and itinerant project that aims to influence the well-being of the community through film exhibitions, cultural and artistic events to comprehensively sensitize the population about socially relevant causes. Finally, all those contents with an educational mix that affect the change of positive social behaviors are part of Education through cinema. 3. Entertainment with meaning: Fundación Cinépolis has managed to bring cinema to 14 countries, along with the oldest social program called Vamos Todos a Cinépolis. In addition, Ruta Cinépolis , another of the social programs that belongs to this guiding axis, has managed to bring free movie screenings under the stars to vulnerable communities around the Mexican Republic.